So, you want to build a doTerra Business?
What’s your purpose?
What’s your cause?
What do you believe in?
What’s ALIVE in you about creating residual income?
Yes…you want an income, a residual income. But there’s something more personal, more alive in you about it. What is that?
The answer to that is your WHY! Your WHY is an important part of your business plan…it might be the most important part! In Simon Sineck’s Ted Talk called “How Great Leaders Inspire Action” Simon tells us that, “People don’t buy what you do, they buy why you do it.”
Think about a Girl Scout selling cookies. Imagine the first one comes to your door and says, “I am selling these yummy cookies. Do you want to buy some?” And the second one says, “My troop is earning money to go to Disneyland and I am really excited because I’ve never been! Do you want to buy some cookies?” Which one do you want to buy cookies from?
Maybe you remember your excitement of going to Disneyland when you were a child. Maybe you remember taking your kids to Disneyland and the fun they had. Maybe you wanted to go to Disneyland and never got to go. That little, personal detail that the Girl Scout shared makes the difference. It allows you connection with something beyond the box of cookies.
By sharing your WHY with people you give them access to something personal and alive in them! It’s not about buying oils or building a residual income it is about much more than that. And sharing that part, your WHY, is a vital part of building your business.
If you tell people “what” you’re doing, and “how” you’re doing it, such as, “I have these cool oils that will improve your life and support your health and I can show you how to get them at a discounted price” it will fall flat.
Start with your WHY and the same sentence will come alive! For example, “My great grandfather came to America from Italy seeking the freedom to live his dreams and provide the same freedom for his family. I am an artist. I have never been to Italy and my dream is to live there for a year, learn Italian and paint the land of my heritage. doTERRA is my financial ticket to living that dream. Do you have an un-lived dream? Do you need a ticket to your dream? Would you be interested in finding out if doTERRA is your ticket?”
Writing out your WHY is the first action step. Spend some time getting in touch with the WHY that is unique to you!
- What has you getting out of bed in the morning?
- What do you dream of?
- When you see something or hear about someone doing something really exciting…what is that thing you wish you were doing?
People will connect with you and your why for different reasons. People who connect with YOUR WHY are the people who will join you as customers and business builders. You can never find them if you don’t know your WHY and if you don’t share your WHY.
Listen to Simon’s talk and get more information on the research! Understand how the brain receives this information and see how companies that start with WHY succeed where companies who start with WHAT don’t.